Using Pinterest to Market your Business
If you’re not using Pinterest as a marketing channel for your business, you are missing out on a huge opportunity. Pinterest has more than 100 million active monthly users and ranks high in Google search results. This is a really effective way for startups to generate traffic without spending big marketing dollars. However, creating a profile and uploading a few pins won’t be enough to generate traffic to your site. Using these three simple tricks will.
Stay focused on your target audience.
Your pins should only contain relevant content that enhances the user experience. Social media is a crowded, distracting place and you have a small window of opportunity to get the user's attention. Think about what your audience is looking for and find new and exciting ways to deliver that content. If you can do this, they will repin it, share it with friends and keep coming back for more. Look for trending topics on sites like Twitter and Instagram and see if you can tie those into the value of your product or service with your next pin. Ideally, this will become an ongoing process and will take some time to perfect. Read comments and feedback and see what people are saying, to get a better idea of what’s driving the interest in your pins and your competitors.
People love infographics. The visual appeal of these images makes it easy and fun to understand a process, product, service or study. If you don’t have a good graphic designer, you can use sites like Fiver.com to contract out the work for a reasonable price. Image and video marketing have become increasingly popular forms of SEO in recent years and the image dimensions that Pinterest allows for has continued to increase. Make sure to include a “Pin It” button so viewers can like and share the image. This will help your relevance in Google’s eye and give you a boost in the search engines.
Hashtags are a filing system that allow users on social media platforms to search for images by specific keywords. Hashtags are highly effective and as people become more familiar with using this system to search, it will allow you to expand your reach and drive more traffic to your board. Be specific and make sure to use them in moderation. Too many hashtags can be ineffective and look spammy.